SEOs reported a major update that seemed to strongly favor big brands. Matt Cutts called Vince a “minor change”, but others felt it had profound, long-term implications. This time, real-time search was for real- Twitter feeds, Google News, newly indexed content, and a number of other sources were integrated into a real-time feed on some SERPs.

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Google announced they would be encrypting search queries, for privacy reasons. Unfortunately, this disrupted organic keyword referral data, returning “” for some organic traffic. Google rolled out another post-“flux” Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.

MozCast and other tools tracked a massive, multi-day spike that kicked off around May 17th. This preceded a sustained period of high algorithmic flux that may not have settled down for months. Rankings showed a spike in volatility around February 20th, which quickly settled down, sometimes signalling a targeted algorithm update.

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